Consumer Behavior Essay Example | Topics and Well Written Essays - 2500 words - 1

Consumer Behavior - Essay Example There are many changes taking place in the society structures and the family values are going down gradually (Giddens 1979, Giddens 1991; Miles 2000). At times advertisements can play an important role in bringing the family values together. There are some ads which treasure the family moments to the maximum and make you realize how important it is to give time to your loved ones. This is mostly shown through the chocolate or sweet ads. Celebrities have their own impact while they advertise for any ad (Atkin 1983) and mostly major companies want to take big celebrities to make an ad for them as this tends to generate more consumer response. Kodak camera films and cameras have their ads being portrayed as value expressive. They show that all the special moments in everyone’s life cannot be missed and it should be captured at the right time in the cameras. The digital cameras of Kodak also give the same message as the normal cameras that moments are special and cherishing for everyone and they should be given special treatment always. Value expressive influence of advertising may tend to create high emotional levels and also sensitive feeling for the consumers. They may become emotionally attached with the products as they would feel a strong sense of attachment while they use the product. Nokia advertisement can be considered as an informational group influencing ad as it portrays in their ad that having Nokia develops a lifestyle, it develops it for oneself and for others too, the consumers passion and fashion can be immensely taken to success because of having Nokia. The ad shows that with the use of Nokia, one has a strong confident personality and they can achieve whatever they want. If one aims to have very high goals they can do it while having the Nokia cell phones, as Nokia has portrayed its image as strong, reliable, unbreakable, good quality , resistant to damages. Other

Valuing an IPO for aSstart-up Biotech Company Essay

Valuing an IPO for aSstart-up Biotech Company - Essay Example The company sees itself having unique intellectual property which will give it significant advantages in the area of greenhouse gas mitigation. This is seen as the largest market within their portfolio and with an equal degree of difficulty to establish when compared to other technologies such as cyanide recovery or caustic recycling. Hence it will have the greatest influence on pricing shares for an IPO. â€Å"To be the leading suppliers of propriety technologies to our customers from all over the world specially Australia with focus on providing technologies which can assist firms in creating a better environment for our future generations† We aim to become one of the leading players in offering propriety technology to most of the customers from Australia. Our focus therefore will be on providing technology which can assist our customers in creating a better environment for our future generations to come. Markets for such technologies are relatively large and can offer potential business prospects owing to the extent of their size and operations. For example, there are seven major oil refineries that are currently operating in Australia with almost 85% of the oil requirements are fulfilled through domestic production of oil and petroleum products.1 We therefore see a large market which can be potentially exploited in order to gain access to the market which is really more attractive for this type of business. Since consumers are becoming more and more savvy and are demanding firms to be more socially responsible. With more focus on implementing legislative frameworks which require firms to employ technologies which can help reduce the impact of pollution on the environment, we believe that the firms will be interested in acquiring such technologies which can assist them not only to meet the regulatory requirements but also fulfill the expectations